Via Marketing & Design Inc. Independent U.S. Growth Agency

Built for American Brands Since 1993

We turn market complexity into brand momentum.

Via Marketing & Design Inc. combines strategy, creative direction, and performance media in one operating model. We are designed for growth-stage pressure, legacy-brand reinvention, and multi-channel execution at U.S. scale.

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  • 30+ Years in Market
  • 124 Cross-Discipline Team
  • 100+ National Brand Partners
VIA team in campaign planning workshop
Creative team mapping campaign concepts
Content production crew coordinating brand assets

Independent perspective. Integrated execution.

Agency Profile

A strategic partner, not a production vendor.

From headquarters in Portland, Maine, our teams support national campaigns across retail, food, CPG, media, and services. We align brand narrative, go-to-market planning, and performance reporting into one accountable system.

Most agencies separate strategy, creative, and activation into disconnected handoffs. We intentionally collapse those silos. Brand positioning, campaign architecture, channel planning, and optimization are built in one shared rhythm.

This gives leadership teams tighter control over timing, stronger message consistency, and clearer ROI visibility. It also allows our clients to move fast when category dynamics shift.

  • Positioning Own a clear competitive space before you spend media dollars.
  • Creative Build emotionally resonant ideas that scale across channels.
  • Performance Track what moves pipeline, demand, and long-term brand value.
Consumer research and insight mapping session
Brand storytelling workshop with narrative frameworks
Brand identity design exploration boards

Capabilities

One operating model across strategy, creative, and growth channels.

Instead of a generic service menu, we run integrated workstreams that connect insight, storytelling, channel planning, and optimization.

01

Brand Positioning
& Narrative Architecture

Define your market stance, message hierarchy, and brand voice so every campaign pushes the same strategic story.

Brand positioning strategy workshop
02

Integrated Campaign
Systems

Design launch frameworks that unify paid, owned, and earned channels for consistent demand generation.

Integrated campaign planning board
03

Media, Search
& Performance Analytics

Use SEO, SEM, social, and conversion analytics to improve CAC efficiency and revenue quality over time.

SEO and SEM optimization dashboard
04

Public Narrative
& Reputation Strategy

Coordinate PR, partnerships, and executive messaging to strengthen trust while accelerating growth initiatives.

Public relations planning session
05

Experience Design
& Content Production

Develop content systems for digital, social, email, and video that maintain premium brand continuity at scale.

Video production team in studio

Selected Work

Campaign platforms built for business outcomes.

Our portfolio spans retail, CPG, foodservice, and enterprise brands, with a focus on measurable lift in awareness, consideration, and conversion.

Large-scale advertising campaign launch
Masterbrand Relaunch Platform National Campaign Rollout
Creative concepts developed for advertising campaign
Creative Concept Sprint Brand Idea Development
Brand strategy planning session with leadership stakeholders
Executive Strategy Session Positioning & Planning
Market research data analysis dashboard
Market Signal Mapping Audience Intelligence
Digital marketing performance analytics visualization
Performance Command Center Media Optimization
Customer experience strategy workshop
Customer Journey Redesign Experience Strategy
Mobile app marketing concept and planning
Mobile Growth Program Acquisition & Engagement
Event marketing planning materials
Experiential Activation Field + Digital Integration

Operating Rhythm

A five-stage model that keeps teams aligned from insight to scale.

Every engagement follows a clear cadence so stakeholders can see what is being built, why it matters, and how results are trending.

  1. Stage 01

    Discover

    Category signal analysis, customer intelligence, and business objective mapping.

  2. Stage 02

    Define

    Positioning framework, message hierarchy, and channel strategy planning.

  3. Stage 03

    Design

    Creative systems, content playbooks, and campaign architecture development.

  4. Stage 04

    Deploy

    Cross-channel launch operations with aligned media, content, and PR execution.

  5. Stage 05

    Drive

    Optimization cycles tied to conversion, retention, and lifetime value metrics.

Brand Partners

Trusted by leading U.S. and global organizations.

  • Arm & Hammer
  • Lowe's
  • Chick-fil-A
  • Big Y
  • Cisco
  • Samsung
  • HBO
  • Vaseline
  • Golden Corral
  • Pacific Life
  • Greenpeace
  • The Salvation Army

Leadership

Senior operators guiding strategy, creative, and performance.

Agency leadership presenting campaign strategy

CEO & Founder

Leeann Leahy

Leads the agency's independent vision and integrated growth model, partnering with executive teams on market expansion and long-range brand value creation.

Agency president reviewing campaign system in studio

President

Scott MacLeod

Oversees strategic planning, client operations, and cross-functional delivery to keep every engagement commercially focused and execution-ready.

Chief creative officer directing campaign strategy

Chief Creative Officer

Matt O'Rourke

Shapes creative direction across channels and ensures campaign ideas are both culturally resonant and built for measurable business performance.

Recognition

Industry recognition for independent impact.

  1. AdAge Small Agency of the YearRecognized for strategic and creative excellence.

  2. AdAge Agency to WatchNamed among the most forward-thinking agencies.

  3. Campaign Independent Agency of the Year FinalistNorth America finalist status for independent leadership.

  4. Ad Age Best Culture AwardHonored for culture design, collaboration, and team development.

Email campaign creative and segmentation planning
Influencer strategy campaign planning
Performance analytics dashboard and KPI tracking
Social strategy and content distribution planning

Contact

Ready to build your next growth chapter?

Bring us your business objective and timeline. We will shape a focused, integrated plan that your leadership team can execute and measure with confidence.

info@bremerg.com (228) 552-6069

Headquarters619 Congress Street, Portland, ME 04101, United States

New YorkClient and strategy hub supporting national brand programs

Emailinfo@bremerg.com